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PRWatch PR Awards to set gold standard for industry: Experts

PR Awards to set gold standard for industry: Experts

Author | Shanta Saikia | Thursday, Mar 22,2012 9:30 AM

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PR Awards to set gold standard for industry: Experts

The much-awaited India PR & Corporate Communications Awards (IPRCCA) 2012 ceremony will take place in Delhi today. This year, the distinguished jury panel for the awards has set very high standards for judging and has set an example for the industry as a whole. The awards will be given away in 15 categories.

The jury members, who met in Delhi on March 18, had a tough task deliberating on the entries received. The panel was led by Chairperson Dr Pragnya Ram, Group Executive President Corporate Communications & CSR, Aditya Birla Group.

Other members of the jury panel included:

Atul Ahluwalia, President, Corporate Voice Weber Shandwick
D Morada, VP, Corporate Brand Management and Communications, L&T
Deepa Dey, Head of Corporate Communications, Bharti Airtel
Dilip Cherian, Consulting Partner, Perfect Relations
KM Shrivastava, Professor, Indian Institute of Mass Communications
Meenu Handa, Director Corporate Communications, Microsoft India
Paroma Roy Chowdhury, Country Head, Corporate Communications and Public Affairs, Google India
Pradeep Wadhwa, Director Corporate Communications, PepsiCo India
Radhika Shapoorjee, President, Hill & Knowlton
Sharif Rangnekar, Director and CEO, Integral PR
Shweta Shukla, Head of External Relations, P&G
Sunil Gautam, Founder, Hanmer MSL

There were some intense discussions on the merit of the entries, the quality of the campaigns undertaken and the PR professionals behind the campaigns. The jury members were looking for key factors such as the effectiveness of the campaigns, how the various entries had been presented as well as the credibility of the clients and the agencies involved.

‘Very high standards for judging’
Speaking on the judging process and the high standard that the jury wanted to set for the awards, Dr Pragnya Ram said, “We had a great jury of public relations and corporate communications professionals. It had a fine balance of age, experience and youth judging the entries. The process that we followed as a team was very robust, transparent and our ultimate goal is to make these awards absolutely aspirational. Hence, we set very high standards for judging and we even decided that where categories did not measure up to the mark of excellence, we should not give an award.”

Dr Ram suggested that the awards categories could be crunched and instead there should be five game-changing categories for PR and five categories for corporate communications, and one Hall of Fame Award.

Commenting on the entries she said, “Some of the entries were excellent and in the cases of some entries there was much left to be desired. We picked those that would really have lessons for industry professionals to draw on.”

Presented by Adfactors Public Relations, the India PR & Corporate Communications Awards 2012 will be given away in Delhi on March 22, 2012. SAIL is the co-sponsor of the awards, while Yakult is the official health drink partner.

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