PR biggie, Porter Novelli, has entered a dual alliance with Bangalore-based The PRactice and Delhi-based PR Pundit. The two Indian firms have a long-standing alliance in themselves.
As brand partners of Porter Novelli, The PRactice and PR Pundit will work closely with the international firm's technology, consumer, corporate and healthcare practices respectively. The two Indian firms will extend support to Porter Novelli's global and regional clientele for their public relations requirements in India.
Confirming the appointment, Nandita Lakshmanan, Founder and CEO, The PRactice said, "In today's global business environment, it is imperative for public relations firms to upgrade skills and imbibe international best practices. The PRactice has been placed on the global public relations map having won the Excellence Awards (PR Week Awards - APAC) in various categories for two consecutive years. We feel that this association with Porter Novelli will strengthen our quest for excellence and international exposure."
Endorsing the importance of international partnerships, Archana Jain, Director, PR Pundit added, “We believe that public relations practice is a function of fresh approaches in this age of accelerating globalization. In our quest to nurture, exploit and protect corporate reputation, we foresee a meaningful contribution to collective thinking fostered by partnerships.”
"We are pleased to welcome The PRactice and PR Pundit into the Porter Novelli family," said Helen Ostrowski, global CEO of Porter Novelli. "The undisputed reputation for quality and excellence in service enjoyed by both these companies will be a real asset for our global and/or regional clients who have public relations needs in India. With this strategic dual partnership, we aim to provide our clients the benefit of the best in class specialists in the areas of technology and consumer public relations," she added. Porter Novelli, which has a presence in 60 countries, is counted amongst the world’s top ten largest PR firms.