LinOpinion, the PR division of Lowe Lintas India, has won the PR mandate for Polaris India Pvt Ltd, a wholly-owned subsidiary of Polaris Industries Inc. LinOpinion will partner with Polaris to develop the best communications route to assist the brand’s foray into the Indian market.
Minnesota-based Polaris Industries is regarded as world’s No. 1 off-road vehicles company and a leader in the production of innovative, high quality off-road vehicles (ORVs). These include all-terrain vehicles (ATVs) for recreational and utility use, snowmobiles, military and government vehicles, motorcycles and on-road electric powered vehicles.
On assigning the business to LinOpinion, Pankaj Dubey, Managing Director, Polaris India Pvt Ltd, said, “We are very confident that through our association with LinOpinion and their expertise, we will be able to create a distinctive identity for the brand. Our aim is to build awareness not only for the brand but the entire category. We are confident of LinOpinion’s strategy and we look forward to a strong and long-term relationship with them.”
Although off-roading as a concept is still in a nascent stage in India, Polaris with their sector expertise and world-class products are bullish on India.
On winning the account, Ameer Ismail, Executive Director, Lowe Lintas, said, “We are extremely proud and eagerly look forward to work with a prestigious brand like Polaris India. This feeds into our objective to represent the world’s best brands. We hope to partner the brand every step of the way by supporting them with their business and communication objectives.”