PIX, the English movie channel from Multi Screen Media Pvt Ltd, has appointed Hanmer MS&L Communications Pvt Ltd as its public relations and creative consultants following a multi-agency pitch. The agency has been given the mandate to manage the communications of the slew of new initiatives and plans of PIX over the coming months.
Confirming the news, Sunil Gautam, Managing Director, Hanmer MS&L Communications, said, “This is a huge opportunity for us as we will be looking at both publicity and creative services. Our proven expertise in handling a range of clientele from various industries, and especially from media and entertainment, has primed our team of dedicated professionals to provide quality services to PIX.”
“Armed with a creative ability to build brands, our passion and expertise will affirm PIX as one of the most entertaining and compelling Hollywood movie channels,” he added.
Sunder Aaron, Business Head, PIX, said, “Our positioning has always been that at PIX, ‘we tell stories’, which stresses PIX as the only movie channel which places such great importance on the storytelling element of its movie. We are sprucing up our programming in keeping with this positioning and this season, viewers will see a lot of new launches on PIX. We believe a new brand campaign will give these initiatives the right kind of boost. We were inspired by the innovation that Hanmer MS&L offers and we are sure we have made the right choice as Hanmer provides just what we were looking for – a seamlessly integrated communications.”