Top Story


Home >> PR - Watch >> Article

PIX appoints Hanmer MS&L as PR and creative agency

Font Size   16
PIX appoints Hanmer MS&L as PR and creative agency

PIX, the English movie channel from Multi Screen Media Pvt Ltd, has appointed Hanmer MS&L Communications Pvt Ltd as its public relations and creative consultants following a multi-agency pitch. The agency has been given the mandate to manage the communications of the slew of new initiatives and plans of PIX over the coming months.

Confirming the news, Sunil Gautam, Managing Director, Hanmer MS&L Communications, said, “This is a huge opportunity for us as we will be looking at both publicity and creative services. Our proven expertise in handling a range of clientele from various industries, and especially from media and entertainment, has primed our team of dedicated professionals to provide quality services to PIX.”

“Armed with a creative ability to build brands, our passion and expertise will affirm PIX as one of the most entertaining and compelling Hollywood movie channels,” he added.

Sunder Aaron, Business Head, PIX, said, “Our positioning has always been that at PIX, ‘we tell stories’, which stresses PIX as the only movie channel which places such great importance on the storytelling element of its movie. We are sprucing up our programming in keeping with this positioning and this season, viewers will see a lot of new launches on PIX. We believe a new brand campaign will give these initiatives the right kind of boost. We were inspired by the innovation that Hanmer MS&L offers and we are sure we have made the right choice as Hanmer provides just what we were looking for – a seamlessly integrated communications.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...