Perfect Relations has announced the appointment of a senior team to beef up its southern region operations. In sync with the changing needs of the market and growing client expectations from the PR industry, the agency has appointed Ipshita Sen, as Regional Director for Strategy and Planning and Navin Nair as Branch Director, Bangalore.
Commenting on the development, Rajesh Gurram, Regional Director South and Talent Management Head, Perfect Relations stated, “Clients in the south are looking for new ways of communicate to their audiences which require us to move beyond the traditional PR tools to unconventional methods of communication. Both our new team members come with substantial experience to not just deliver but also conceptualize such 360 degree communication campaigns for clients.”
Based in Bangalore, Sen and Nair will be responsible for providing 360 degree marketing communication advice and business oriented strategic counsel to clients, while maintaining a high quality of on ground implementation. They will be responsible for providing strategy consulting to clients across the market which includes states of Karnataka, Tamil Nadu, Andhra Pradesh and Kerala.
Sen has over 15 years of experience in the communication industry, with an in-depth understanding of Advertising, PR and Corporate Communications. Her strength lies in strategizing and implementing communication campaigns both in mature and emerging markets of Asia, Europe and North Africa. Ipshita also brings with her the experience of leveraging and seamlessly integrating global platforms such as the World Economic Forum and Clinton Global Initiative into international media outreach programmes to build profiles of C-level executives.
She has worked with brands as diverse as P&G, Citibank, Ford Motor Company, Dabur, National Aluminum and Gulf Finance House. Prior to Perfect Relations, she was associated with Rediffusion Y&R, Leo Burnett and Young & Rubicam, in India and across South East Asian and Middle Eastern markets. With a degree in Finance, Ipshita has had the experience of managing communications protocols and regulatory requirements of companies seeking to list on various stock exchanges.
Nair has over 10 years of work experience in the Bangalore market and has worked on the client as well as the agency sides. His experience spans across corporate and brand PR.