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Percept Profile chalks out aggressive growth strategy for 2008

10-March-2008
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Percept Profile chalks out aggressive growth strategy for 2008

Percept Profile, the public relations agency of Percept Holdings, has consolidated its position as a contemporary integrated communication consultancy, adding clients like Shinsei Bank, L’Oreal Kerastase Elite Hair Care Treatment, Dandara UK, Orient Craft Fashion Village, Travelog, and Sai Baba Telefilms to its roster in the last quarter.

Rahat Beri, COO, Percept Profile, explained, “Our primary focus has always been on providing the client with an integrated approach to communications and drive out ideas and initiatives which are value driven to the company’s marcom requirements.”

Beri further said, “Image building is pivotal, and we ensure that our clients are witness to extensive media exposure, while downplaying the negatives and strategising to uphold the salient features of the brand.”

Percept Profile has lent its expertise to events such as Emaar-Burj Dubai, Gulf Finance House, Dilip Chabbria’s Ambierod, Million Dollar Arm, Maruti’s Raid de Himalaya Rally, City of London, Elecrama 2008 and Shorex Ltd’s Extravaganza. These additions in Percept Profile’s portfolio had substantiated a large growth in revenues, thereby giving year-on-year growth of 40-50 per cent, the PR agency claimed.

Percept Profile services all its accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune. The agency hopes these new accounts would further consolidate its endeavour in specialising in corporate communication across the spectrum and various fraternities.

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