Percept Profile has bagged the Nissan global LCV account following a competitive global multi-agency pitch. The new contract is on a one-year retainer basis and will cover countries such as Japan, Europe (Italy, France, Spain, UK), China and Mexico.
While the focus would remain on creating effective communication to position Nissan LCV as one of the most dynamic BU of Nissan Motor Company Ltd, the scope of work extends to strategising and creating a global communication code for Nissan’s LCV business both externally and internally in all the countries that they have a presence in.
Rahat Beri, COO, Percept Profile, said, “We are proud to win the account of Nissan Global LCV business across the globe, more so since we were the only agency to be shortlisted from the Asia-Pacific region. It is challenging, but we are confident of doing well. The driving force behind the whole pitch was the mix of integrated and innovative media approach, that is, the Internet, OOH, events and communication. We will work on the overall communication for Nissan LCVs and are more strategic consultants rather than a typical PR agency for Nissan.”
Percept Profile has been serving Nissan Motors for almost three years before it won the account for Nissan LCVs. Nissan wanted to position its LCV through specialised communication channels and decided to give it prominence by promoting it aggressively. According to Beri, Nissan LCV accounts for 10 per cent of its total revenues.
With a clear mandate to enhance corporate reputation and effectively communicate brand visibility, in relevant markets, Percept Profile will assist the automobile major – one of the largest LCV automaker globally – in drawing up a comprehensive strategy for leveraging its position in the automobile market. This includes assisting the company in creating the right content for producing corporate films, corporate and product brochures, creation of fact files and above all help Nissan LCV to be a part of global iconic events. The agency will be responsible for ideation and reaching out to the media in these markets in an innovative and effective manner.
Beri said, “When we were called for the pitch we first started by thinking how we could contribute in promoting Nissan LCVs. We did a lot of research and gathered information to really understand the business and innovative ways to communicate the key differentiators of Nissan LCVs.”
Commenting on the changing face of PR in India, Beri said, “We are convinced that in today’s competitive business environment, the face of Indian PR is changing by the hour. Organisations, companies and clients are continuously looking at holistic communication strategies rather than the traditional media driven strategies.”