Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Percept Profile bags PR accounts of Universal Music and Playwin

16-June-2006
Font Size   16
Share
Percept Profile bags PR accounts of Universal Music and Playwin

PR agency Percept Profile has bagged two new accounts, Universal Music and Playwin, that will fetch the agency business worth Rs 0.11 million.

Commenting on the new wins, Rahat Beri, COO, Percept Profile, said, “In the last few years, we have notched up an impressive list of clients across various practices. With the right focus and determination, several pitches have translated into long lasting clients. Percept Profile uses a variety of PR vehicles that communicate the right message to each of its audiences. In an age where every agency provides the same services as the next, Percept Profile offers a qualitative differentiator. Our clients don’t look at us as a PR agency, but as consultants, planners, advisors and most of all, powerful allies.”

Universal Music is a multi-national company representing approximately 98 per cent of the music industry and is in the business of launching and promoting music, various artistes and music publishing.

Playwin, the lottery and gaming brand of Pan India Network Infravest Pvt Ltd, is a part of the $1 billion Essel Group of Companies. Pan India Network is into the business of providing infrastructure, data communication, marketing support and service to facilitate a secure online lottery network.

Percept Profile will service these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune. These new accounts in Percept Profile’s kitty will further consolidate its endeavour in specialising in corporate communication across the spectrum and various fraternities.

Percept Profile is also the PR agency for clients such as the Government of Singapore-Tourism, Education and Healthcare, Tourism of Victoria, Nissan Motor Company, Shapoorji & Pallonji, Globus stores, Fujitsu, SaharaOne Television Network, Nitco Tiles, Areva T&D, SCA Hygiene, D Y Patil (Sharad Pawar International School), Space Toon, Chancery, Sapia, Majmudar & Co, Art D’ Inox, Kuoni, and Classic Polo, among others.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by