Percept Profile had announced the launch of its Social Media Division on August 1, 2011, which has now bagged the digital mandate for UK’s hair and beauty salon Saks and Karbonn Mobiles. Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for Karbonn Mobiles and Saks hair and beauty salon. Percept Profile will also manage their online reputation.
Karbonn Mobiles is one of the leading mobile phone brands in the country today and has been at the forefront of ushering in the revolution of Indian mobile phone handset brands challenging the established players in the business. Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group.
Saks Hair and Beauty plans to enter the Indian market in September 2011. Saks is officially acknowledged as the UK’s top training provider and beauty therapists and renowned for style and excellence. It has an award-winning network of franchise salons on the high street and in health clubs. Saks’ brand excellence has commanded many top accolades such as Nationwide Salon Group of the Year, UK's Best Training Provider, British Hair and Beauty Customer Care Awards, British Franchise Association Franchise Awards, Best Corporate Marketing Campaign, Top Training Scheme, Best Local Marketing and Top Local Training Development.
Commenting on bagging the PR and social media mandates for these two accounts, Rahat Beri, COO, Percept Profile, said, “It’s a pleasure to be associated with Karbonn Mobiles and Saks Hair and Beauty. With our utmost dedication and research based services we plan to make these brands the talk of the town. Our newly launched Social Media Division will help create greater awareness and equity for the brand. We intend to provide strategic solutions to our new clients along with 360-degree communication across spectrum to help it reach the pinnacle.”
Commenting on this association with Percept Profile, Pradeep Jain, MD, Karbonn Mobiles, said, “It’s a pleasure to be associated with Percept Profile, considering the milestones they have achieved in the past. They have demonstrated deep understanding of consumer insights and their client requirements leading the path towards symbiotic growth.”
On being associated with Percept Profile, Burzin Daver, Chief Executive Officer, Saks Hair & Beauty, said, “We are excited to work with Percept Profile as our PR and social medial strategists in taking Saks Hair & Beauty India to our consumers. Percept Profile has designed our launch campaign with utmost care and creative innovations that will ensure us visibility amongst our target audiences.”