Percept Profile, the public relations arm of Percept Holdings Pvt. Ltd, has recently bagged an array of accounts, across various categories like hospitality, lifestyle, corporate and media. This gain of 13 new businesses has resulted in a 30 per cent growth in the last quarter of 2007 for the agency.
Rahat Beri, Chief Operating Officer, Percept Profile, said, “In the last quarter, we have notched up an impressive list of clients across various practices. Our bottom-up approach to strategic and research, coupled by project execution across India, allows us to deliver consistent superior corporate communications across a whole range of categories. The media and entertainment domain in the last year has grown exponentially in its own space.”
The new accounts gained across the agency’s Mumbai, Delhi and Bangalore offices are Lucera, which is a brand of Renaissance Jewellery Ltd; suiting and shirting’s brand Donear Industries Ltd; Italian designer formals brand Brioni; German apparel brand Orient Craft Ltd; ItzCash Card Limited; MDLR Airlines; Amaltas brands; ESP Consultants; Venetian Macao Resort Hotel; Gulf perfumier Ajmal Perfumes; Sai Baba Production’s ‘Amul Star Voice of India’; Paramount Films of India for films like ‘Transformers’, ‘The Bourne Ultimatum’, ‘A Mighty Heart’, ‘Elizabeth-The Golden Age’; and ASA Film’s ‘Mumbai Salsa’. The agency would be servicing these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune.
“We have strengthened our various domains by consolidating and specialising in 360-degree communication across spectrum. We have always added value by being a marketing communication partner to all our businesses, and going forward we recognise that as a key differentiator in the service we offer,” Beri added.