Percept Profile, the PR wing of Percept Advertising, has associated IPREX, the worldwide corporation of independent public relations firms. The addition adds to IPREX’s Asia Pacific group, which also has offices in Hong Kong, Beijing, Shanghai, and other Asian cities.
Commenting on the development, Peter Wilkinson (Wilkinson Group, Sydney), Asia Pacific President, IPREX said, “From experience we know that India is an important market for our clients, so we are delighted to be able to boost our coverage there with Percept Profile. Rahat (Beri, COO, Percept Profile) and her team have created one of India’s fastest-growing agencies and we are very impressed both with their ability to cover the Sub-continent in depth and their engagement with international markets. They work equally professionally in highly-regulated markets such as finance and more creative arenas such as sports and music. They will be a great addition to our existing Indian partner Concept PR as we build a serious team in this dynamic market.”
Commenting on the association, Rahat Beri said, “We are extremely happy to become a member of IPREX, as it provides us with a global platform of our peers to exchange views and strategies. We believe that IPREX will add an important dimension to this strategic alliance and consider this association an important step in our global aspirations.”
Established in 1992, Percept Profile adopts a ‘Multi-Focal Point Communication’ method, which uses a variety of PR tactics that communicate the right message to each of the target audiences. Percept Profile’s list of clientele includes Alila Diwa Hotels & Resorts, Bridgestone, Karbonn Mobiles, Tupperware, Inorbit Malls, Luminous Power Technologies, Red Mango, Videocon and the 43rd International Film Festival of India. The agency also has a digital media agency, Buzzinga, which serves as a one-stop shop for brands’ online marketing.
IPREX is a $200 million global network of communication agencies, with 1,500 staff and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines.