Percept Profile, a division of Percept, has bagged PR mandates of brands from varied sectors ranging from FMCG to hi-end lifestyle luxury to consumer durables in 2014.
Within the first quarter of the year, Percept Profile has won three brands – Henkel India, Jot Impex, and Daikin India.
Percept Profile plans to provide innovative media campaigns and 360 degree communication activities to reach out to the masses, contributing towards mutually symbiotic growth of the brands as well as of the company.
On bagging the PR duties of the three brands, Rahat Beri, COO, Percept Profile said, “We have strengthened our various domains by consolidating and specialising in 360-degree communication across spectrums. As each of these clients has diverse communication requirements, we plan to work on the overall communication as a strategic consultant so as to support the brands in taking a leadership position in their respective categories.”
Our typical marketing budget is usually 10 per cent of the topline spend
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