Profile has won the PR mandates for Asia Motor Works, DB Reality and Pan India Paryatan.
On bagging these accounts, Rahat Beri, COO, Percept Profile, said, “We are confident that our association with Asia Motor Works, DB Reality and Pan India Paryatan will help them attain a clear strategic positioning, along with higher brand visibility, brand salience and stronger corporate reputation.”
Asia Motor Works (AMW) is India’s third largest manufacturer of heavy commercial vehicles. AMW is also the fastest growing truck brand in India with an annual volume growth of over 100 per cent for the last three years. The company has 113 dealerships and over 1,500 touch points across India. In addition, AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are used in the mining, construction and infrastructure sectors.
DB Realty is a leading real estate developer in India with a portfolio of 70 million sq ft property across 25 projects. The company’s residential projects include a wide range of premium condominiums and duplexes across North and South Mumbai.
Pan India Paryatan is the entertainment arm of $2.5 million Essel Group and is the company holding EsselWorld, India’s largest amusement park and Water Kingdom. The company recently launched its first entertainment project in mall format – Freeze at Inorbit Mall in Pune. With the launch of Freeze, EsselWorld has forayed into smaller entertainment formats designed for mall format. Spread across 5,520 sq ft, Freeze comprises three elements – an ice-skating rink, snow-world and a cafeteria.