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Online magazine ‘PR-e-Sense’ goes commercial

06-August-2008
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Online magazine ‘PR-e-Sense’ goes commercial

‘PR-e-Sense’, an online magazine catering to the public relations domain, is all set to go commercial after being operational for more than two years. Launched by the Chennai PR Club and Prime Point Foundation, the ezine already has ONGC, Karnataka Power Corporation, Tata Chemicals and Oriental Records Inc., USA, as its sponsors.

K Srinviasan, Editor-in-Chief, ‘PR-e-Sense’, said that until March 2008, the ezine had not allowed any sponsors or advertisers. “Originally, when I started the ezine in March 2006, I never expected that it would have this much reach and acceptance. Now that I have realised its potential and its business viability, I would like to bring more sponsors and advertisers into its fold. ONGC, Andhra Bank, Tata Chemicals and Karnataka Power Corporation are the organisation supporting us through sponsorship now,” he added.

‘PR-e-Sense’ recently introduced a cartoon character called ‘Prince’ in line with RK Laxman’s famed ‘Common Man’. PRince has been created by Triambak Sharma, a well-known Indian cartoonist and Editor of ‘Cartoon Watch’. Sharma will be the guest editor of the September issue of the ezine, which will deal with cartoons and how they can be used efficiently for communication at the corporate level. The cartoon character PRince was launched by former President of India, Dr APJ Abdul Kalam, in Chennai recently. The latest issue of ‘PR-e-Sense’ carries a cartoon where PRince seeks Dr Kalam’s blessings to begin his journey.

Srinivasan believes that cartoons are the best form of communication. Another unique feature of the ezine is that it is integrated with a podcast, so if one clicks on the link given below the text of an interview, it leads to the audio version of the interview.

So far, ‘PR-e-Sense’ has covered topics like media relations, drafting of press releases, internal communication, corporate blogging, corporate podcast, usage of Wikis in corporate, PR 2.0, corporate governance, the Right to Information Act, marketing communication, time management, and corporate arrogance, among several others.

‘PR-e-Sense’ was the media partner of the fifth World PR Conference held in London recently. The Conference was organised by the Chartered Institute of Public Relations, London, an apex body for public relations professionals in Europe. The ezine will also be partnering another international PR conference to be held in Detroit in October 2008, which will be organised by the Public Relations Society of America.

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