Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Ogilvy PR to handle public relations activities for NYSE-listed BMC Software

01-December-2007
Font Size   16
Share
Ogilvy PR to handle public relations activities for NYSE-listed BMC Software

NYSE-listed enterprise BMC Software has appointed Ogilvy PR Worldwide to handle its public relations activities in India. Ogilvy PR will develop communications strategies and programmes to raise the profile of BMC Software to attract and recruit talent for the company’s fast growing development centre at Pune.

The communications programme will include elements of traditional media and industry analyst relations to raise customer and channel partner awareness of BMC’s enterprise management solutions that enable companies to manage IT from a business perspective.

Commenting on the win, Meenakshi Bhalla, President, Ogilvy PR Worldwide, India, said, “We are looking forward to doing some result driven work for BMC Software in India. Though Ogilvy PR works with BMC Software in other Asian markets, for India, we had to demonstrate that we are the right agency for them. Our proven expertise in brand building, strong understanding of technology business in the Indian milieu and our contemporary approach to both traditional media and the fast emerging digital media proved to be the differentiators.”

Confirming the development, Pip Livingstone, Senior Manager, Field Marketing and Communications, for BMC’s Asia-Pacific region, said, “Given our effective partnerships with Ogilvy PR companies in other key markets within Asia Pacific, adding India to Ogilvy’s footprint with BMC is a natural evolution. The agency review for India was hotly contested by a number of top firms, but Ogilvy was a definite standout and we’re pleased to be working with them in such an important market.”

Luca Penati, Managing Director, Ogilvy PR’s Global Technology Practice, said, “For several years, Ogilvy PR has been a strategic partner for BMC Software in the Asia Pacific region. BMC requires a team that is familiar with the complexity of the enterprise management software industry, yet is able to go beyond traditional tech PR with a team that knows how to create thought leadership campaigns and link those campaigns to concrete business results.”

Ogilvy PR is currently BMC Software’s agency of record in a number of countries in the Asia Pacific, including H-Line in China, Taiwan and Hong Kong; PRAP in Japan; and Howorth Communications in Australia.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India