NYSE-listed enterprise BMC Software has appointed Ogilvy PR Worldwide to handle its public relations activities in India. Ogilvy PR will develop communications strategies and programmes to raise the profile of BMC Software to attract and recruit talent for the company’s fast growing development centre at Pune.
The communications programme will include elements of traditional media and industry analyst relations to raise customer and channel partner awareness of BMC’s enterprise management solutions that enable companies to manage IT from a business perspective.
Commenting on the win, Meenakshi Bhalla, President, Ogilvy PR Worldwide, India, said, “We are looking forward to doing some result driven work for BMC Software in India. Though Ogilvy PR works with BMC Software in other Asian markets, for India, we had to demonstrate that we are the right agency for them. Our proven expertise in brand building, strong understanding of technology business in the Indian milieu and our contemporary approach to both traditional media and the fast emerging digital media proved to be the differentiators.”
Confirming the development, Pip Livingstone, Senior Manager, Field Marketing and Communications, for BMC’s Asia-Pacific region, said, “Given our effective partnerships with Ogilvy PR companies in other key markets within Asia Pacific, adding India to Ogilvy’s footprint with BMC is a natural evolution. The agency review for India was hotly contested by a number of top firms, but Ogilvy was a definite standout and we’re pleased to be working with them in such an important market.”
Luca Penati, Managing Director, Ogilvy PR’s Global Technology Practice, said, “For several years, Ogilvy PR has been a strategic partner for BMC Software in the Asia Pacific region. BMC requires a team that is familiar with the complexity of the enterprise management software industry, yet is able to go beyond traditional tech PR with a team that knows how to create thought leadership campaigns and link those campaigns to concrete business results.”
Ogilvy PR is currently BMC Software’s agency of record in a number of countries in the Asia Pacific, including H-Line in China, Taiwan and Hong Kong; PRAP in Japan; and Howorth Communications in Australia.