Ogilvy Public Relations India was awarded the prestigious Crème Da La Crème Award in the Corporate Public Relations Category for its work for Amararaja Batteries in India at the first ever Global WPPED Cream Awards. The Awards ceremony was held at the Museum of Modern Art in New York.
Sir Martin Sorrell, CEO, WPP, presented the award to Meenakshi Bhalla, President, Ogilvy Public Relations India, and Diwakar Shukla, Senior Consultant.
Reacting to the win, Bhalla said, “We are proud of our work and ecstatic about this win and the recognition that comes with it. It is truly an honour to be in the company of the world’s best, and we will strive to produce more award winning PR campaigns. This was a competition at its ultimate; it was a battle for top honours at a global, worldwide level, which makes the award all the more coveted.”
Incidentally, Ogilvy PR India is the only agency from India to bag an award at the Global WPPED Cream Awards 2007. The Crème De La Crème award in the Public Relations Category was unanimously selected by the judges for Ogilvy PR India’s work on Amararaja Batteries based on the campaign’s clarity of objectives, execution, use of research and evident creativity. Amararaja’s campaign assisted in improving the quality of life for India’s rural farmers and their families and connected the company with its key stakeholders.
Elaborating on the decision to choose Ogilvy PR India’s work for Amararaja Batteries, Jury Chairman for the PR category, Howard Paster, said, “What began as a brand awareness campaign grew into a multi-disciplined, multi-purpose campaign that brought enormous benefit not only to the client, but to many rural areas in India. Comments from the outside judges spoke of clarity of objectives, excellence of execution, brilliant use of research, and evident creativity. This work meets the highest standards in our profession.”
Meanwhile, other winners in the Public Relations Category included Ogilvy PR for their campaign for California-based software company Mercury Interactive; and two awards for Hill and Knowlton – first, called the ‘Back to Baking Campaign’ for UK-based low calorie sweetener brand Splenda, and second, the LG Chocolate mobile phone launch.
WPPED Cream 2007 is the first showcase of the best work of the WPP Group globally with contributions from the WPP Design & Branding, Interactive, Direct Marketing, Media, Public Relations, Market Research Companies and Advertising Networks. A total of eight Crème De La Crème Awards were given out for the best work in the WPP Group across the specified disciplines.