Delhi-based Noshe Oceanic Pvt Ltd has forayed into public relations with the launch of its first PR consultancy brand – Noshe PR – which focuses solely on consumer, lifestyle and PR products and services.
Noshe PR will be headed by Kavita Chawla, who comes in with 10 years of experience in brand communication. Chawla believes that the option of gaining a successful market share in a recession by effective spending is open to most and advertising alone won’t lead consumers to purchase decision. It would require careful development of relationships with the consumers through bespoke strategies and a plethora of offline and online PR tools.
Chawla, Vice-President, Noshe PR, further said, “To create brand preferences, Noshe PR offers solutions to businesses that do not have the benefit of a dedicated workforce. What motivated us to start the company was our collective experience in the industry and our passion to help brands become a lifestyle choice. Our services are tailored to help brands be more productive and ultimately, grow a healthier bottomline.”
Noshe PR offers a measured and cost effective PR plan with focus on utilising a competitively sensible budget, but using it more creatively in channels, both real and virtual. “We can provide a client the best of both worlds – a personal touch and local market knowledge of a boutique agency along with the strategic knowhow of an international enterprise. With an expertise in both PR and journalism, our dynamic team uses its global market savvy and brand passion to deliver exclusive campaigns establishing our clients as trendsetters rather than merely followers,” said Asheesh Sethi, President, Noshe Oceanic.
This strategic announcement emphasises Noshe’s dedication to consumer sectors and its focus on supporting Delhi as a leading brand destination.