MSLGroup, Publicis Groupe’s flagship strategic communications and engagement company, has announced partnerships with six new clients across a range of industries. MSLGroup will be handling strategic brand communications and integrated engagement campaigns for Tata Motors, Changi Airport Group (CAG), Monster Energy Drink, Videocon D2H, Sobha Developers, and Kinetic Group.
Commenting on the wins, Jaideep Shergill, CEO, MSLGroup in India said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner well-known and established players like these.”
Tata Motors has entrusted MSLGroup in India to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solution for the corporate mandate.
Changi Airport Group (Singapore) has chosen MSLGroup as its partner for strategic advisory and engagement solutions in India. The programme objective is mainly strategic guidance in creating and building brand awareness in India.
MSLGroup has joined forces with the Narang Group to launch Monster Energy Drink in India. The agency has been tasked with providing targeted integrated communication strategies based on experiential, along with communications counsel.
MSLGroup will provide strategic counsel for the brand across India as well as advise to Videocon D2H and execute communication around unique product innovations, creating several ‘firsts’ in the category.
The agency will provide strategic corporate communications advisory to real estate player Sobha Developers. MSLGroup will develop a comprehensive communication strategy that will accentuate the brand value in the media and build on brand credentials.
Kinetic Group has entrusted MSLGroup with strategic advisory for corporate reputation management as well as counsel around the introduction of business verticals in 2014.
MSLGroup will provide strategic communications consultancy programmes to help all these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.