MSLGroup, Publicis Groupe’s strategic communications company, has launched a global crowdsourcing platform and approach, designed to help business leaders lead innovation and change in their industry. The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business.
MSLGroup’s People’s Lab differs from existing crowdsourcing solutions on the market by offering an all-in-one solution: a complete and cost-effective crowdsourcing platform that can work across multiple application areas; end-to-end support including custom design and development, community management and content creation; and real-time access to MSLGROUP’s own insight + foresight team.
Pascal Beucler, Chief Strategy Officer, MSLGroup, commented, “Crowdsourcing people’s insights is key to innovation and change. With innovation never higher on our clients’ agendas[i] we felt the time was right to produce a cost-effective crowdsourcing solution that could be used across multiple application areas.”
The People’s Lab helps companies build and nurture public or private, web or mobile crowdsourcing platforms around four areas: Expertise Requests; Innovation Challenges; Research & Insights and Contest & Activation. With public or private, web or mobile, hosted or white label modes, powerful community, game-thinking and social analytics features and full email integration, organizations can use People’s Lab to create powerful multi-stakeholder crowdsourcing platforms.
Over the last 18 months, MSLGroup has used the People’s Lab platform and approach to create communities for both itself and its clients. In 2010, Dell India used an early version of the People’s Lab platform to create the Dell Go Green Challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green. The network is also currently helping a global consumer products company identify beauty influencers in several key markets using The People’s Lab and its community-driven insights and foresights approach.