Moe’s Art has bagged three new accounts in the first quarter of 2012-13. The agency has been signed on by Reliance Entertainment Digital, Infiniti Mall and the upcoming Hollywood film ‘Expendables 2’ to manage their communication and PR across India.
All three accounts will be handled by the Mumbai branch of the agency.
Reliance Entertainment Digital is the digital arm of Reliance Entertainment, a part of the Reliance Anil Dhirubhai Ambani Group (ADAG). It reaches out to consumers through its different entities such as Zapak Digital Entertainment, Jump Games and BigFlix. Moe’s Art will manage the communication of all three companies across digital, print and electronic platforms across key markets.
In the case of Infiniti Mall, Moe’s Art will manage the shopping malls located in Andheri and Malad in Mumbai. For Infiniti Mall, the agency will concentrate on the events and activations that are organised in the mall along with specific brand connect.
For ‘Expendables 2’, the agency will execute a pan-India communication strategy with an aim to target industry as well as consumer stories. The agency will handle the communication for the movie across platforms and also with reviewers. Moe’s Art will also focus on promotional activities and events to set the scene for the action-packed movie.
Commenting on the wins, Vishaal Shah, Managing Partner and Executive Editor, Moe’s Art said, “The last quarter ended on a positive note for us. By offering integrated communication strategies, we seek to offer value to our clients and look forward to continuing to build on this in future too.”
For the record, Moe’s Art, which was established in late 2007 as a PR agency, has now evolved into a fully integrated marketing and media agency. Currently the agency has offices in Mumbai and Delhi. It handles clients such as Parle Products, Big CBS Networks, Motion Picture Association of America (India), Bioquest, Yournest Angel Fund, among others. In addition, the agency has also managed several properties such as Big Television Awards, Baajaa Gaajaa Music Festival, and so on.