The entertainment and lifestyle division of Metigon Enterprises, a Mumbai-headquartered PR agency has recently bagged the PR mandate for Vh1 Supersonic. Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa’s Candolim Beach from December 26 to 30, 2013.
Commenting on the win, Jashoda Madhavji, Associate Vice President, Metigon Enterprises, who spearheads the entertainment, luxury, music and lifestyle division, said, “We are very excited to work with one of the most iconic youth brands of the industry. There is a brand new category emerging in PR that caters to management of international celebrity driven delegations visiting India, which has colossal potential to translate into a specialisation of its own.”
The entertainment and lifestyle division of Metigon Enterprises has also been instrumental for the media relations for Josh - Against The Grain, a Pakistani film that was screened at the 14th Mumbai Film Festival 2012 for the first time.