Top Story


Home >> PR - Watch >> Article

Metigon Enterprises bags PR mandate for Viacom18's Vh1 Supersonic

Font Size   16
Metigon Enterprises bags PR mandate for Viacom18's Vh1 Supersonic

The entertainment and lifestyle division of Metigon Enterprises, a Mumbai-headquartered PR agency has recently bagged the PR mandate for Vh1 Supersonic. Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa’s Candolim Beach from December 26 to 30, 2013.

Commenting on the win, Jashoda Madhavji, Associate Vice President, Metigon Enterprises, who spearheads the entertainment, luxury, music and lifestyle division, said, “We are very excited to work with one of the most iconic youth brands of the industry. There is a brand new category emerging in PR that caters to management of international celebrity driven delegations visiting India, which has colossal potential to translate into a specialisation of its own.”

The entertainment and lifestyle division of Metigon Enterprises has also been instrumental for the media relations for Josh - Against The Grain, a Pakistani film that was screened at the 14th Mumbai Film Festival 2012 for the first time.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by