The entertainment and lifestyle division of Metigon Enterprises has recently bagged the media and PR mandate for Ashvin Gidwani Productions.
Jashoda Madhavji, Associate Vice President, Metigon Enterprises, who spearheads the entertainment, luxury, music and lifestyle division, said, “Having worked with Akon, Pitbull, Fatboy Slim, Bryan Adams, Richard Clayderman, Jay Sean, Vanessa Mae and others in the past, I realised there is a brand new category in PR catering to management of international celebrity driven delegations visiting India, which has colossal potential to translate into a separate vertical. We are glad to add two more feathers to our cap within one year of setting up this agency. We are very excited to work with one of the most prolific legends of the global music industry.”
Ashvin Gidwani Productions (AGP) is the brainchild of Ashvin Gidwani, a present day doyen of the Indian theatre industry. AGP today has representation across 17 cities in India and 12 countries globally. The company has created, conceptualised, produced, marketed and promoted commercial theatre across the country and abroad.