Edelman India has announced the appointment of Max Hegerman as Managing Director, Edelman Digital – India, in a move to strengthen the firm’s digital offering. The appointment is being announced in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. Hegerman will report to Gavin Coombes, President of Edelman Digital Asia Pacific, Middle East and Africa.
With over 20 years of experience in advertising, marketing, branding and communications, Hegerman will lead the expansion of Edelman India’s growing digital offering. He has spent the past six years in key digital agency leadership positions in China and India. His experience includes a wide range of new media and integrated creative solutions for new brand launches, product line introductions/ extensions and brand re-engineering.
Prior to joining Edelman, Hegerman was Head of Digital and Chief Executive Officer at Hungama Digital Services. Over the years, he has worked across organisations such as Tribal DDB, India; TBWA\Media Arts Lab, Beijing; BBDO, Chicago, Illinois; Goodby Silverstein & Partners, San Francisco, California, and Wieden+Kennedy, Portland, Oregon, among others.
“I am confident that Max’s leadership and the global exposure from Edelman Digital will provide the necessary boost for taking our digital offering to the next level. Edelman Digital will firm up our capabilities in research and insights, social media marketing, content production and syndication, social and reputational search, web and mobile development, blogger engagement, digital crisis management and a number of other areas,” said Robert Holdheim, CEO - South Asia, Middle East, Africa and Managing Director, Edelman India.