Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Mavcomm Consulting bags communication mandate for DLF Group

19-July-2008
Font Size   16
Share
Mavcomm Consulting bags communication mandate for DLF Group

Mavcomm Consulting has been appointed to handle the communications requirement of the entire DLF Group. The DLF group is a real estate developer in India. The core business of the real estate major traditionally has been three prime divisions – homes, offices and shopping malls. To these, DLF has added three more divisions – hotels, infrastructure and SEZs.

T Anand Mahesh, Director, Mavcomm Consulting Pvt Ltd, said, “Amongst other brands, we have been closely associated with India’s biggest real estate company DLF Ltd for some time now. We have been working closely on aligning their internal communications requirement. We have recently also started managing their external communications requirements, including their PR efforts. We focus on creating and managing strong brand identities and garnering excellent visibility for our clients.”

Mavcomm is aimed at fueling turnarounds, establishing competitive differentiation and creating strategic messages that pique positive attitudinal change among the target audience.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking