India PR & Corporate Communications Awards 2012 were given away in Delhi on March 22 in presence of the best of PR and corporate communications professionals in India.
The winners have been selected in keeping with the stringent and high standards set by the distinguished jury panel, led by Jury Chairperson Dr Pragnya Ram, Group Executive President Corporate Communications and CSR, Aditya Birla Group.
Corporate Voice I Weber Shandwick picked up awards for Hero MotoCorp’s ‘Hum Mein Hai Hero’, Gillette Shave India Movement and Honda Brio launch campaigns. Atul Ahluwalia, President, Corporate Voice I Weber Shandwick, has been adjudged PR Professional of the Year – Agency.
Maruti Suzuki India also picked up a few awards. The way the auto major handled the strike in the Manesar plant got Maruti the Best Use of Public Relations in Crisis- Corporate Award. Maruti also won the Best use of Corporate Communications within an Organisation Award for Divisional Communication Meeting.
Industry veteran Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, has been conferred the Hall of Fame for Lifetime Achievement Award.
Corporate Communications Professional of the Year Award went to Meenu Handa, Director, Corporate Communications, Microsoft India.
20:20 MSL won the award for Best Use of Public Relations by Public Sector Entity – Agency for INDIPEX 2011, the World Philatelic Exhibition for Government of India, Ministry of Communications and IT, Department of Posts.
Best Use of Public Relations for a Social Cause – Agency Award went to Perfect Relations for the Coca-Cola launch of Support My School Campaign. Motilal Oswal Financial Services won the Award for Best Use of PR in the Financial Services Sector – Corporate, while Hanmer MSL bagged the Award for Best Use of PR in the Financial Services Sector – Agency for client Aditya Birla Financial Services Group – Birla Sun Life Insurance.
Best use of PR in the entertainment, sports and lifestyle sector – Corporate / Entity Award went to TLC India for the ‘Oh My Gold’ launch with Lisa Ray. PR Pundit won the Award for Best use of PR in the entertainment, sports and lifestyle sector – Agency for Swarovski Elements.
Out-of-the-Box PR Idea Award went to Aviva Life Insurance Co India for the Aviva Great Wall of Education campaign.
Following is the complete list of winners:
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions