Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Maharashtra Tourism Development Corporation brings Madison PR on board

06-February-2007
Font Size   16
Maharashtra Tourism Development Corporation brings Madison PR on board

Maharashtra Tourism Development Corporation has appointed Madison PR to manage its public relations. Commenting on the new association, Bhushan Gagrani, MD, MTDC, said, “After having evaluated proposals from various agencies, we felt that Madison PR is best suited for the communication requirements in the light of new initiatives by MTDC. Festivals like ‘Maharashtra Maza’, organised in Mumbai, are part of the broad strategy of attracting both domestic and foreign tourists to Maharashtra.”

Commenting on the new win, Madison PR’s CEO, Veena Gidwani, said, “As always, we will look at an innovative and creative approach for MTDC. With the large number of interesting tourist locations in Maharashtra and diverse events and festivals planned by MTDC, it’s going to be exciting and challenging.”

Madison Public Relations currently works with companies like P&G, Britannia, MacDonald’s, Café Coffee Day, Next Gen Publishing, IGI, and Dale Carnegie Training among others, across industries like FMCG, IT, pharma, health care, food, jewellery and lifestyle, fashion, engineering and financial services.

MTDC was set up by the Government of Maharashtra to develop tourism in the state in a systematic and professional manner. It organises several festivals to promote tourism in Maharashtra. MTDC owns and maintains resorts at all key tourist centres and having more resorts is on the plan. Madison PR is a specialist image management agency, a division of Madison Communications Pvt Ltd.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country