Maharashtra Tourism Development Corporation has appointed Madison PR to manage its public relations. Commenting on the new association, Bhushan Gagrani, MD, MTDC, said, “After having evaluated proposals from various agencies, we felt that Madison PR is best suited for the communication requirements in the light of new initiatives by MTDC. Festivals like ‘Maharashtra Maza’, organised in Mumbai, are part of the broad strategy of attracting both domestic and foreign tourists to Maharashtra.”
Commenting on the new win, Madison PR’s CEO, Veena Gidwani, said, “As always, we will look at an innovative and creative approach for MTDC. With the large number of interesting tourist locations in Maharashtra and diverse events and festivals planned by MTDC, it’s going to be exciting and challenging.”
Madison Public Relations currently works with companies like P&G, Britannia, MacDonald’s, Café Coffee Day, Next Gen Publishing, IGI, and Dale Carnegie Training among others, across industries like FMCG, IT, pharma, health care, food, jewellery and lifestyle, fashion, engineering and financial services.
MTDC was set up by the Government of Maharashtra to develop tourism in the state in a systematic and professional manner. It organises several festivals to promote tourism in Maharashtra. MTDC owns and maintains resorts at all key tourist centres and having more resorts is on the plan. Madison PR is a specialist image management agency, a division of Madison Communications Pvt Ltd.