Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty

25-February-2010
Font Size   16
Share
Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty

Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. She said, “Both Parle Agro and Asia MotorWorks are setting new benchmarks in innovation. We are really excited to have them in our portfolio and look forward to creating innovative and impactful campaigns for them.”

Parle Agro is a trusted household name in the beverages industry. Madison Public Relations will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, Grappo Fizz, Appy Classic, Saint Juice, LMN, Bailley, the confectionery brands, including Mintrox Mints, Buttercup Candies, Buttercup Softease, Frewt Éclairs, and the newly launched Hippo.

Asia MotorWorks Ltd is India’s global truck manufacturer with a range of vehicles for efficient handling of the commercial transportation needs of the country.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...