Top Story


Home >> PR - Watch >> Article

Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty

Font Size   16
Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty

Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. She said, “Both Parle Agro and Asia MotorWorks are setting new benchmarks in innovation. We are really excited to have them in our portfolio and look forward to creating innovative and impactful campaigns for them.”

Parle Agro is a trusted household name in the beverages industry. Madison Public Relations will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, Grappo Fizz, Appy Classic, Saint Juice, LMN, Bailley, the confectionery brands, including Mintrox Mints, Buttercup Candies, Buttercup Softease, Frewt Éclairs, and the newly launched Hippo.

Asia MotorWorks Ltd is India’s global truck manufacturer with a range of vehicles for efficient handling of the commercial transportation needs of the country.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.