Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. She said, “Both Parle Agro and Asia MotorWorks are setting new benchmarks in innovation. We are really excited to have them in our portfolio and look forward to creating innovative and impactful campaigns for them.”
Parle Agro is a trusted household name in the beverages industry. Madison Public Relations will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, Grappo Fizz, Appy Classic, Saint Juice, LMN, Bailley, the confectionery brands, including Mintrox Mints, Buttercup Candies, Buttercup Softease, Frewt Éclairs, and the newly launched Hippo.
Asia MotorWorks Ltd is India’s global truck manufacturer with a range of vehicles for efficient handling of the commercial transportation needs of the country.