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PRWatch Madison Public Relations adds Little Italy and Mills & Boon India to its kitty

Madison Public Relations adds Little Italy and Mills & Boon India to its kitty

Author | exchange4media News Service | Thursday, Jul 22,2010 8:28 AM

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Madison Public Relations adds Little Italy and Mills & Boon India to its kitty

Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Little Italy and Harlequin Mills & Boon India. Speaking on the new wins, Veena Gidwani, CEO, Madison Public Relations, said, “Both Little Italy and Mills & Boons are iconic brands, much loved by their niche consumers. We are really excited to work with these popular brands and are looking forward to creating innovative and impactful PR campaigns for them.”

Little Italy Group of restaurants is India’s largest chain of authentic Italian fine dining restaurants with over 27 Italian ‘Ristorante & Bar’ formats across 16 cities in India and Dubai. It started its journey in 1989 from Pune as ‘La Pizzeria’ and has come a long way since then.

Purandar Chaudhari, CEO, Little Italy, shared, “I find Madison PR to be extremely competent and professional in their approach. They add significant value to the overall brand building process of the organisation. We look forward to a long, mutually beneficial relationship with Madison.”

Mills & Boon is the global leader in series romance and one of the world’s leading publishers of women’s fiction catering to readers across 100 countries in 30 different languages. Mills & Boon’s unique selling point is its series product and unique ‘magazine type’ distribution model. In India, Mills & Boon publishes 14 new series romance titles every month, focusing on four series – Modern, Romance, Desire and Special Moments. These books are available for sale at newsstands, in bookstores and organised retail stores everywhere.

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