Madison Public Relations, the specialist image management unit of Madison World, has rapidly expanded in recent months, working across five offices across the country. The agency has won new clients and brands in healthcare, pharmaceuticals, lifestyle, food & beverage, education and service sectors.
In the healthcare sector, the firm won the mandate for GlaxoSmithKline’s Vaccines business in India and The Cradle, a boutique birthing centre from Apollo Health and Lifestyles.
In the food & beverage sector, the agency won the PR mandate for Budweiser, Garuda Foods, vegetarian ice-cream brand Hokey Pokey, Radikal Premium Rice and Brbee Products, which is into honey products from the Himalayan Range.
In the education sector, the agency won Bangalore-based B-School, the Institute of Finance and International Management (IFIM), and ITC's Education & Stationery products business.
In the lifestyle sector, Madison PR bagged the mandate for Puma India and Skechers South Asia.
The other significant wins include Go Air from the Wadia Group, Shenzhen State Micro Technology, Media Today Group, Hilton Hotel New Delhi, Wizzcare- Home Healthcare Specialists, Studio 169 in New Delhi, Panchantra Lifecare in Hyderabad, Meinhardt Infrastructure and McDowell Indian Derby in Mumbai.
In the construction & aviation sector, the agency won the mandate for Sany Heavy Industry India from Pune and Deccan Charters from Bangalore, respectively. In the travel sector, the agency bagged Fairfest Media and bC India.
Commenting on the new wins, Paresh Chaudhry, Chief Executive Officer, Madison PR said, “Madison PR has worked with iconic brands over the past 13 years and we will continue to focus on creating client delight. Our recent wins will help us reinforce our credibility as communication partners, as we continue to invest in infrastructure, talent development and establish our expertise across various sectors which will help clients to achieve their overall communication objectives.”
Meanwhile, Madison PR has increased from its current four-city presence in Delhi, Pune, Bangalore and Mumbai, to a five-city presence with the addition of Hyderabad.
The agency has had long standing relationship with clients such as P&G, Godrej & Boyce, Britannia, Levis, Café Coffee Day, and Fastrack, among others.