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LinOpinion wins PR mandate for Stemade Biotech

31-July-2012
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LinOpinion wins PR mandate for Stemade Biotech

Stemade Biotech, a dental stem cell banking player in the Asian region and the first one in India, has appointed LinOpinion, public relations division of Lowe Lintas, as its PR agency. LinOpinion bagged the account after a competitive pitch against two other agencies.

The agency’s mandate is to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade.

On the reason for choosing LinOpinion, Shailesh Gadre, Managing Director, Stemade Biotech said, “LinOpinion has an excellent body of work in the healthcare space. I think they were able to immerse themselves completely into the category and consumers, which led to a thorough understanding of our business and our brief. Considering that we wanted to change our communication strategy from one that was tactical to one that is insightful and strategic, we believe that LinOpinion is the best fit. Our ultimate aim is to heighten awareness of dental stem cell banking across India to save lives.”

Operating in the field of regenerative medicine, Stemade endeavours to be the largest dental stem cell bank in India. By accessing the patented technology of extracting stem cells from the pulp of the human tooth, Stemade offers the banking of these viable cells. Banked dental stem cells can be retrieved and used in the future for stem cell therapy treatments. Through this, Stemade hopes to build an entire generation that will be able to face their future confidently, said an official release.

Reacting to the win, Kavita Lakhani, President, LinOpinion said, “Our challenge is to create awareness of dental stem cell banking and its benefits. LinOpinion will employ a fully integrated multi-media approach to deliver messages and drive conversations with diverse audiences – consumers, healthcare practitioners and regulators. We will also articulate Stemade’s advocacy programmes ranging from innovation to education.”

LinOpinion’s experience in the field of healthcare includes clients such as the Government of Maharashtra – Avert Society (AIDS awareness), Healthspring Community Medical Centres, Allergan, Botox, Centre for Obesity and Diabetes, GSK – Smoking Cessation Therapy, Pfizer – Viagra, Manipal Hospitals, Johnson and Johnson, Johns Hopkins University, National Leprosy Education Program, OncQuest and Rotary’s pulse polio vaccination drive.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.