LinOpinion, Lintas’ PR division, has expanded its senior management team. An official communiqué quoted that in keeping with the expanding business and client base, LinOpinion had appointed three new Communication Directors (two in Mumbai and one in Delhi) and promoted Kavita Lakhani to Vice-President, India.
The communiqué further said, “Lakhani is entrusted with growing LinOpinion’s India network, client base and deepening its service offering. Her mandate is to continuously enhance servicing systems to ensure maximum value to clients and new business development for the firm. Lakhani will also be in charge of the soon-to-be-opened LinOpinion Dubai office and actively drive LinOpinion’s foray into other NRI strong markets. A skilled writer with acknowledged strategy and consulting skills, she is one of India’s most respected PR professionals. Her forte lies in business development, providing counsel for building corporate equity, brand protection and crisis management.”
Charlotte Lester has been appointed as Senior Communication Director, Mumbai. She has worked both in public affairs in London and Brussels as well as on a wide range of corporates and brands in India. A communications expert, Lester will provide specialised media training and messaging workshops offered exclusively by LinOpinion to its clients.
Rohini Bakshi, who joined LinOpinion in late 2005, has been made Communication Director, Mumbai. Her new role will include new business development, strategy, training and operationally managing key accounts at LinOpinion. She brings with her extensive experience in helping brands communicate and project change.
A communication expert with a decade of experience in the PR Industry, Jyotsna Ghoshal has been appointed Communication Director, Delhi and is responsible for the business development, internal systems and strategic direction for key Delhi clients of LinOpinion. Ghoshal holds a degree in Mass Communication from IIMC and LLB from Campus Law Centre in Delhi.
Explaining the changes, Ameer Ismail, President, LinOpinion, said, “Public relations is a business that has come of age and at LinOpinion, we endeavour to offer our clients the best in PR by employing the best talent India can offer. LinOpinion has been steadily growing year on year, with last year being characterised by several huge wins, besides regular client renewals. With our imminent foray into international markets, we need to gear ourselves for larger challenges. We are also entering new areas of business almost on a regular basis. This needs a robust, senior management team, hence the infusion of fresh talent. I can confidently say that LinOpinion today has PR professionals, best in their fields, in the country today. This has been part of the reason and will remain the key driver for our high growth and success.”