Top Story

e4m_logo.png

Home >> PR - Watch >> Article

LinOpinion GH wins communications mandate for VIP Industries

05-August-2014
Font Size   16
Share
LinOpinion GH wins communications mandate for VIP Industries

LinOpinion GH, the public relations consultancy and the PR division of Lowe Lintas India, has added the VIP Industries account to its kitty. The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands, including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won on the back of a multi-agency pitch.

Speaking on the association, Sudip Ghose, Vice President – Marketing, VIP Industries said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”

Commenting on the new win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners said, “We are thrilled to partner with such a prestigious and iconic brand. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”

For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of brands such as Seiko, Supermax, Tourism Victoria, Starwood Group, and Etihad Airways, among others.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education