LinOpinion GH, the public relations consultancy and the PR division of Lowe Lintas India, has added the VIP Industries account to its kitty. The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands, including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won on the back of a multi-agency pitch.
Speaking on the association, Sudip Ghose, Vice President – Marketing, VIP Industries said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”
Commenting on the new win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners said, “We are thrilled to partner with such a prestigious and iconic brand. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”
For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of brands such as Seiko, Supermax, Tourism Victoria, Starwood Group, and Etihad Airways, among others.