LinOpinion, the PR division of Lowe Lintas & Partners India, and GolinHarris have entered into a joint venture agreement with a view to bringing clients in India new integrated communications services, with a focus on providing insights, ideas and engagement across both traditional and digital channels. As per the agreement, each partner has an equal stake in the entity, which will be known as LinOpinion-GolinHarris.
Joseph George, CEO, Lowe Lintas & Partners remarked, “While I am very excited with our mutual obsession with building brands, I am also convinced that GolinHarris’ inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics.”
Fred Cook, CEO, GolinHarris added here, “This partnership will formalise our long association with LinOpinion and will take things to the next level.”
Jonathan Hughes, President, GolinHarris felt that the timing couldn’t have been better as PR is evolving and so is the communications market in India. “I believe there is great potential here, and I look forward to helping expand the range of services we will offer our clients in India through our award-winning technology, training and talent,” he added.
Commenting on the new JV entity, Ameer Ismail, Executive Director, Lowe Lintas & Partners said, “The LinOpinion-Golin Harris JV will offer our existing clients and new prospects a differentiated service, with a greater focus on quality and measurable results. We intend to scale this business significantly in the next few years.”
For the record, LinOpinion is a member of the Interpublic Group. Besides managing the image and communications strategies for leading brands, the agency provides specialised services in the areas of issue and crisis management.
GolinHarris, also part of Interpublic Group, is a global integrated communications firm with 39 offices around the world. The agency has been named the Holmes Report 2013 Large Agency of the Year.