Top Story


Home >> PR - Watch >> Article

Leading PR players band together for Citizen Relations

Font Size   16
Leading PR players band together for Citizen Relations

Leading PR agencies from four continents have joined forces to create a new global PR agency brand – Citizen Relations. This new agency has a full-service offering and an existing international client base, being served both regionally and globally.

Citizen Relations formally bonds PainePR from the US, Optimum from Canada, and Band & Brown and Brando from the UK and is further supported by strategic alliances in Asia Pacific, Latin America and India. Jeffrey Group, SPRG, and Creative Crest are strategic partners of Citizen Relations in Latin America, Asia and India, respectively.

After more than five years of collaboration, the launch, which took place on October 19, 2011, is a significant milestone, unifying more than 200 practitioners and hundreds of affiliated experts around the world under the power of one new global agency brand.

“Citizen Relations reflects the democratisation of communication and the changing landscape of how people receive and share information. Our efforts are fuelled by deep insight-led understanding of people, their cares and influences, and we’re specially engineered for the new networked world,” said Daryl McCullough, Chairman of Citizen Relations, in a prepared statement.

The four founding agencies are all members of the EDC Communications group of companies that also includes Dare and Elvis Communications. Regionally, the Citizen Relations agencies will be known as Citizen Paine in the US, Citizen Brando in the UK and Citizen Optimum in Canada; they will be grouped under the Citizen Relations brand globally.

“Citizen Relations is engineered to bring our award-winning regional brands, talent and service model to a global scale. We leverage the full suite of assets available to modern communications professionals, from traditional media and influencers to social media and digital offerings, along with the always-on reputation and brand management that companies are seeking,” said McCullough.

The innovative global collaboration model for Citizen Relations provides focused resources, an innovative organisational model, and fresh insight-based thinking that PR clients, regionally and globally, need to meet complex communications challenges today.



Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking