La Opala has appointed Hanmer & Partners as the PR consultant agency for their national business. Confirming the development, Sridhar, President, La Opala, “Having worked with Hanmer & Partners earlier, we are confident of their expertise and believe that with their support, we can take La Opala to its next level of consumer reach.”
Commenting on the account win, Sunil Gautam, Managing Director, Hanmer & Partners, said, “We are happy to be associated with an established brand such as La Opala. It would be our endeavour to add value to the brand and reiterate its position as the pioneer of branded tableware in the country.”
La Opala, which is into manufacturing opal glass tableware, enjoys 60 per cent share of the Indian market. Opal glass tableware provides an alternative to Bone China crockery. La Opala glassware is retailed through franchises and distribution network under the La Opala brand name. The company also manufactures crystal ware under the Solitaire brand name.