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Ketchum Sampark beefs up Corporate Practice & Social Media arms

27-April-2013
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Ketchum Sampark beefs up Corporate Practice & Social Media arms

Ketchum Sampark has announced two significant developments. The company has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media. These appointments reinforce Ketchum Sampark’s operational strategy to further strengthen its presence in India’s integrated communication space.

Bondal will serve as a member of the leadership team at Ketchum Sampark, and will operate out of the agency’s Mumbai Office. He will be responsible to drive new business growth and deliver enhanced value to existing clients. He will also play an integral role in streamlining and enhancing the agency’s operational practices in line with Ketchum’s global standards.

Prior to joining Ketchum Sampark, Bondal had served as Vice President and Member of the leadership team at MSL India. He has almost two decades of experience in the communications space and has also worked with PR agencies such as Genesis Burson-Marsteller and Weber Shandwick.

Ratanjankar will play a pivotal role in heading and strengthening the agency’s digital media arm. She will also be responsible for catering to digital and social media requirements of existing clients. She has seven years of experience in digital and social media, having worked with PR and digital media agencies, including Social Wavelength, Ignitee, Genesis Burson Marsteller and Perfect Relations.

Commenting on the new appointments, Ajay Sharma, Managing Partner, Ketchum Sampark said, “With Vipul on board, we look at strengthening our corporate practice and bring in business transformation by building sub-practices such as healthcare and pharma. We are confident that his strong expertise and business acumen will take the agency’s capabilities to a new level.”

He further said, “Digital and social media is emerging as an important communication tool with several Indian brands integrating it in their overall marketing strategies. As we continue to scale-up our PR business, we will simultaneously ramping up our digital media arm.”

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