Ambuja Cements has entrusted Ketchum Sampark with its PR mandate following a closely contested multi-agency pitch. Ketchum Sampark will be responsible for implementing Ambuja Cement’s integrated public relations campaign, which includes brand communication, sustainability communication and corporate social image build up, whilst supporting company’s marketing promotional activities in key metros and Tier II and III towns in India.
Ajay Sharma, Managing Partner, Ketchum Sampark said, “Ambuja Cements is a classic example of a successful commodity branding. We are truly excited at the opportunity to create breakthrough communication for Ambuja Cement. With the added advantage of our team’s expertise in the cement industry, we are confident to support their business objectives with our insight-driven strategies.”
Bibek Chattopadhyay, Head, Corporate Communication, Ambuja Cements confirmed this development and said, “We are pleased to have Ketchum Sampark as our public relations partner.”