Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Kenyan Tourist Board appoints Trac Representations as PR consultant

10-December-2005
Font Size   16
Share
Kenyan Tourist Board appoints Trac Representations as PR consultant

Kenyan Tourist Board (KTB), the nodal agency to promote Kenya as a preferred tourist destination, has appointed Delhi-based Trac Representations as its public relations consultant in India.

Trac Representations has a rich experience in the travel and tourism industry, with Malaysia, Sri Lanka and Mauritius among its clients. KTB would be leveraging Trac’s expertise and sustained marketing initiatives to promote Kenya as a favoured tourist destination.

Last year, 24,000 Indians visited Kenya. With the appointment of a dedicated PR agency, KTB intends to double this figure in the shortest possible time. Said Fred Okeyo, Regional Manager, Emerging Markets, KTB, “With the help of Trac Representations, we want to exploit the tremendous potential of the Indian market, which is experiencing a tourism boom fuelled by a growing economy, favourable government policies and the high spending large Indian middle class.”

Okeyo further said that KTB would offer diverse options other than safari to Indian travelers, besides improving connectivity to give a boost to tourist traffic to Kenya.

Kavi Ghai, Director, Trac Representations, said that introducing a high potential destination like Kenya in the growing travel environment of India would help this African country get its pie of the booming outbound travel business

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...