Kenyan Tourist Board (KTB), the nodal agency to promote Kenya as a preferred tourist destination, has appointed Delhi-based Trac Representations as its public relations consultant in India.
Trac Representations has a rich experience in the travel and tourism industry, with Malaysia, Sri Lanka and Mauritius among its clients. KTB would be leveraging Trac’s expertise and sustained marketing initiatives to promote Kenya as a favoured tourist destination.
Last year, 24,000 Indians visited Kenya. With the appointment of a dedicated PR agency, KTB intends to double this figure in the shortest possible time. Said Fred Okeyo, Regional Manager, Emerging Markets, KTB, “With the help of Trac Representations, we want to exploit the tremendous potential of the Indian market, which is experiencing a tourism boom fuelled by a growing economy, favourable government policies and the high spending large Indian middle class.”
Okeyo further said that KTB would offer diverse options other than safari to Indian travelers, besides improving connectivity to give a boost to tourist traffic to Kenya.
Kavi Ghai, Director, Trac Representations, said that introducing a high potential destination like Kenya in the growing travel environment of India would help this African country get its pie of the booming outbound travel business