MSLGroup, Publicis Groupe’s flagship strategic communications and engagement company, has announced the appointment of Jaideep Shergill as Chief Executive Officer for MSLGroup India.
Shergill has been leading MSL India, MSLGroup’s flagship full-service agency in India, for the past several years.
Commenting on the development, Glenn Osaki, President, MSLGroup Asia said, “Jaideep has been instrumental in helping us position MSL India as one of the leading networks in the nation today, and has already been working with me and other MSLGroup India senior leaders to chart our aggressive growth and development plans for 2013 and beyond. Jaideep’s passion for our business, commitment to our people and will to win are relentless.”
Shergill’s senior-level appointment follows a landmark year for the MSLGroup network in India. MSL India shifted towards a more strategic consultancy approach, and repositioned itself from traditional PR practitioners to strategic communications and engagement consultants. The agency refined its brand identity by rebranding Hanmer MSL to MSL India, and led the market in thought-leadership by developing a series of compelling whitepapers that explored the Indian PR industry, economic reforms, e-commerce and society.
The company’s second annual PR industry report, ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’, was launched on January 16. For this executive whitepaper, MSL India commissioned an India-wide survey of PR professionals to gain perspective on the business year ahead, as well as provide a platform for views on upcoming trends and challenges in the industry.
The network also won a slew of client pitches in India, including Sony, eBay, Singapore Tourism Board, Intel, Haier, Bangalore International Airport, KPMG, and Pfizer, among many others.
With Shergill’s appointment, MSLGroup India enters a new chapter of growth and development that will increase its level of engagement with key local, regional and global clients.