The International Public Relations Association (IPRA) has announced the winners of its 2007 Golden World Awards (GWA) for excellence in PR. From India, Corporate Voice ½ Weber Shandwick with PSP – One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’, has won in the category of NGO campaign.
The IPRA judges chose 21 category winners from 107 finalists out of 405 entries from 46 countries.
Michael Regester, Jury Chair, said, “Once again entries were of a very high calibre which made judging difficult, but for all the right reasons. Entries to the Golden World Awards provide an excellent gauge for the way public relations practice around the world is increasingly benefiting organisations and their stakeholders.”
Corporate Voice ½ Weber Shandwick (India) worked with PSP – One Project for USAID to expand the condom market and to overcome barriers associated with condom usage in India. Launched in 2004, the campaign has seen a 22 per cent increase in the condom market in terms of volume and almost a 30 per cent increase in terms of value. The campaign impact study indicated a 12 per cent increase in the consistent use of condoms and overall increase in condom usage by 22 per cent. The entry is also a candidate for the United Nations Award.
The Golden World Awards ceremony will take place in London on November 6, 2007.
IPRA is the leading global network for public relations professionals. With over 50 years of experience, IPRA is recognised by both the United Nations and UNESCO and is now present throughout the world wherever public relations is practiced.