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PRWatch International: Publicis Groupe acquires NY-based financial PR firm Kekst & Co

International: Publicis Groupe acquires NY-based financial PR firm Kekst & Co

Author | exchange4media News Service | Saturday, Jul 05,2008 8:16 AM

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International: Publicis Groupe acquires NY-based financial PR firm Kekst & Co

Publicis Groupe has announced its acquisition of New York-based financial PR firm Kekst and Company, Inc. A privately held company, Kekst will now operate autonomously under its name as a member of Publicis Groupe’s Specialised Agencies and Marketing Services, and will continue to be led by Founder and CEO Gershon Kekst.

Commenting on the development, Maurice Levy, Chairman and CEO, Publicis Groupe, said, “Kekst and Company is the premier strategic and financial public relations firm in the world with a client base that is second to none. Its well-earned reputation reflects the cumulative judgment and experience of professionals, who have been at the center of many of the most high-profile, complex business communications challenges over the past three and a half decades. Whether advising clients on how to handle a crisis or how to maximise an opportunity, there simply is no other financial communications firm in the world like Kekst and Company.”

“We are investing in Kekst and Company today because of the depth of its professional capability and its future growth potential. I am very pleased that Kekst and Company will continue to be led by my good friend and trusted advisor, Gershon Kekst, as well as the senior leadership that has built Kekst since its founding. We view this as an extremely important addition to our Groupe’s capabilities and its strategy to provide clients around the world with the highest-quality communications services possible,” Levy added.

Gershon Kekst said, “I have known Maurice for 20 years and have enormous admiration for his unique success in making Publicis Groupe the global leader it is today. We have high expectations for this combination, as it will preserve the best characteristics of our firm and its culture, while offering us opportunities to grow with the support of a well-respected global communications partner.”

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