Integral PR has entered into a strategic alliance with Thai PR agency Spark Communications, headed by Managing Director Tom Athey. At present, it is a referral arrangement where Integral PR would represent Spark’s clients in India and in turn Spark would represent Integral PR’s clients in Thailand and in regions that it has a reach.
Spark's reach outside Thailand is reliant on its affiliations with Apco Worldwide and Brodeur UK (now Pleon).
On the tie-up, Sharif Rangnekar, CEO, Integral PR, said, “Spark is among the largest PR firms in Thailand and extremely active across sectors. Unlike many Indian PR firms, Spark provides government affairs support.” Additionally, Integral PR had recently started offering its clients services such as environment management, which was primarily multi-constituency management that included base government affairs, he added.
According to Rangnekar, there was a lot of synergy and growth between India and Thailand to be seen in the next few years. “We did find that the markets function in a similar manner. We already have a featured agreement where any business the Thai agency has in India will be done through us, and vice-versa. And if need be, we can service each other’s clients as well,” he said.
At presently, Integral PR has a turnover of around Rs 4 crore and its current client portfolio comprises, KPMG, Samsung, Hidesign, Bacardi, Pedigree, Air Arabia, Club One, and Mason and Summers among others.
The company has also recently taken on a few more clients. Said Rangnekar, “We have signed on Hyderabad-based pharmaceutical company Wockhardt and Audi, the German car company. We will also be signing a few more clients in the coming week.”