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Integral PR’s Sharif D Rangnekar reappointed as VP, PROI, for Asia Pacific region

08-July-2009
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Integral PR’s Sharif D Rangnekar reappointed as VP, PROI, for Asia Pacific region

The Board of Public Relations Organisation International (PROI) has reappointed Sharif D Rangnekar, Director & CEO, Integral PR, as Vice President for the Asia Pacific region for another one-year term. PROI, with 46 partners, is the largest global partnership of independent public relations firms, with combined 2008 fee income in excess of $ 293 million.

Philip Roffey, President, PROI, said, “The nomination of Rangnekar for the second time in a row as Vice-President of PROI Asia shows the numerous contributions he is making to PROI’s International Management Board and the key role played by India in the region. I look forward to working closely with Rangnekar, thus gaining better knowledge of the very dynamic Indian communications and business markets.”

Rangnekar has been involved with the PROI at a Board level since 2006, being re-appointed as its Vice President more than once. He is also Vice President of Public Relations Consultants Association of India (PRCAI). A former journalist and a writer, Rangnekar has been actively involved in the PR and communications business since 2003 as Director of Integral PR and then as its CEO and Director.

Commenting on PROI’s plan for the region, Rangnekar said “The international partnership is constantly expanding in the Asia Pacific region based on the needs of our partners. We recently increased our presence in China and added Australia. On our radar are markets such as Vietnam, Malaysia, and perhaps Thailand. We are researching these regions at this point.”

The Asia Pacific region has been in focus for PROI during the past few years. The past two years has seen the addition of partners China, Taiwan, Hong Kong, Singapore, Korea and Australia.

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