Sharif Rangnekar, CEO, Integral PR, has been elected Vice-President of the Asia Pacific Region of PROI (Public Relations Organization International). The 36-year-old PROI is a global network of independent agencies.
Sharing his views on the responsibilities ahead, Rangnekar said, “The objective in the next one year will be to assess markets like Hong Kong, Indonesia, Singapore, Taiwan, which are priority markets, followed by Australia and Thailand. We will assess those markets to see how PR is evolving there, and thereafter, select the agencies based on their quality and capability for inclusion in PROI.”
In a nutshell, he said, “it would be to expand and build the presence of PROI”. Rangnekar was unanimously selected at the Annual General Body meeting and Annual Summit held in Berlin from May 4-7, 2006.
On the challenges ahead, Rangnekar explained, “Though the ethnic culture of China and Thailand is similar to that of India, in terms of challenges each market has a different stature of growth. Assessing and understanding these markets, how important they are for the network, is certainly going to be exciting. These markets are going to be the growth markets for both the network as well as the Asia Pacific region.”
Each region where PROI has a presence (that is, America, Europe and now Asia-Pac) has two Vice-Presidents. Alistair Nicholas of AC Capital based in Beijing will be spearheading the Chinese market as VP.