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India News Communications to handle PR mandate for Alcome Perfumes & Cosmetics

22-December-2007
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India News Communications to handle PR mandate for Alcome Perfumes & Cosmetics

Alcome Perfumes and Cosmetics Plc, a subsidiary of Alcome Perfumes and Cosmetics Ilc, USA, has appointed India News Communications Ltd (INCL) as its PR agency to promote and position the company and its brands in the Indian market.

Sanjeev Nayyar, Vice-President, Alcome Perfumes, said, “Alcome will soon be launching its internationally renowned brands of perfumes in India. The company’s foray into the Indian market is strategic with the country emerging as one of the fastest growing markets for cosmetics and toiletries. Soon the company will initiate appointment of franchisees through which it plans to sell the products in this market.”

Prashant Kumar, Director and CEO, India New Communications, said, “We have catered to quite a few clients in the lifestyle and cosmetics sector in the last 10 years. This experience helped us bag Alcome’s account as well. Having won in a multi-agency pitch, with all the big agencies participating, motivates you to aim higher.”

Alcome Perfumes and Cosmetics has been in this field for 18 years and claims to be one of the leading players in semi-premium mass market perfumes internationally.

Alcome also claims to be the third largest perfume manufacturing company in the world. Alcome is currently marketing its products in 68 countries, including the US, Europe, the Middle East, South East Asia and Australia.

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