Top Story


Home >> PR - Watch >> Article

India’s PR industry to touch $6-billion mark by 2010: Assocham study

Font Size   16
India’s PR industry to touch $6-billion mark by 2010: Assocham study

The size of India’s public relations industry is poised to touch the $6-billion mark by 2010 from the current $3 billion due to increasing competition among companies to build brands resulting in more sales, according to a survey conducted by the Associated Chambers of Commerce and Industry of India (Assocham).

The PR industry is also witnessing large-scale attrition level of up to 40 per cent, according to the Assocham survey. Seventy-five per cent of those surveyed attributed such an attrition level to keenness to have exposure in various emerging sectors.

“Since demand for PR professionals is rising, so are the opportunities,” said Venugopal N Dhoot, President, Assocham.

According to the survey, the Indian PR industry had about 1,200-1,500 agencies with a total manpower of 30,000 to 40,000 people. Besides healthcare, IT and consumer durables, some areas that have huge potential are public sector, environment and corporate responsibility, the survey stated. However, the industry is reeling under issues such as shortage of skills, leadership crisis and lack of understanding of the industry amongst newcomers, according to the survey.

The overriding concern of the industry is lack of talent. Almost all agencies are hiring, a trend that is itself indicative of growth, and some are looking outside the PR industry to bring in new skills. Although there are thousands of small agencies and individual consultants serving very local markets, larger agencies are forging partnerships across the globe to meet demand from clients, the survey pointed out.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46