India News Communications Ltd (INCL), which specialises in PR, and its creative arm, Macaw Inc, have bagged the business of Rama Paper Mills. The agency will provide extensive PR and creative support to Rama Paper Mills. INCL will deliver customised corporate communications solutions to the company aiming to bring better brand image and greater market penetration for the company. The size of the business could not be ascertained.
Promoted by Pramod Kumar, Chairman and Managing Director of Rama Paper Mills, the company has been catering to some of the biggest brands in print media, including The Times of India, Indian Express, Amar Ujala and Dainik Jagran, among others. Rama Paper Mills is backed by firm infrastructure facilities and boasts of a well-established network of distributors across the country.
Speaking about the new business, Prashant Kumar, CEO and Director, INCL, said, “We are happy to get the new business and are looking forward to work with them. Rama Paper Mills is coming up in quite a big way. We are convinced that as their PR and creative agency, we will ensure the company best visibility in the market. We are here to bring about a sea change to their brand impression, entailing better and more enriching business for them.”
Rama Paper Mills Ltd was incorporated as a public limited company in 1985 to manufacture newsprint, duplex board and writing and printing paper by recycling waste paper. Its produce, including coated duplex board and cream wove papers, are in great demand in the field of packaging, printing and publishing.