Top Story

e4m_logo.png

Home >> PR - Watch >> Article

INCL and Macaw Inc bag PR and creative duties of Rama Paper Mills

10-March-2007
Font Size   16
INCL and Macaw Inc bag PR and creative duties of Rama Paper Mills

India News Communications Ltd (INCL), which specialises in PR, and its creative arm, Macaw Inc, have bagged the business of Rama Paper Mills. The agency will provide extensive PR and creative support to Rama Paper Mills. INCL will deliver customised corporate communications solutions to the company aiming to bring better brand image and greater market penetration for the company. The size of the business could not be ascertained.

Promoted by Pramod Kumar, Chairman and Managing Director of Rama Paper Mills, the company has been catering to some of the biggest brands in print media, including The Times of India, Indian Express, Amar Ujala and Dainik Jagran, among others. Rama Paper Mills is backed by firm infrastructure facilities and boasts of a well-established network of distributors across the country.

Speaking about the new business, Prashant Kumar, CEO and Director, INCL, said, “We are happy to get the new business and are looking forward to work with them. Rama Paper Mills is coming up in quite a big way. We are convinced that as their PR and creative agency, we will ensure the company best visibility in the market. We are here to bring about a sea change to their brand impression, entailing better and more enriching business for them.”

Rama Paper Mills Ltd was incorporated as a public limited company in 1985 to manufacture newsprint, duplex board and writing and printing paper by recycling waste paper. Its produce, including coated duplex board and cream wove papers, are in great demand in the field of packaging, printing and publishing.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.