iMark Public Relations, with specialisation in travel and tourism PR, investment promotion and destination marketing, has made its debut with the prestigious Government of Dubai’s Department of Tourism and Commerce Marketing (DTCM) account. iMark has also bagged the Dubai Shopping Festival 2006 travel trade promotions project.
iMark is headed by Rajiv Desai as its Chairman and CEO with Carl Vaz as the Chief Operating Officer. Both Vaz and Desai have been associated with DTCM interests in India for the past eight years.
“We started 2005 with Comma Consulting and now we formally launch iMark. Together, these two companies will cater to the new and emerging PR needs in India. While iMark will provide specialised communications for the travel and tourism, investment promotion and destination marketing sectors, Comma will continue to provide high-level consulting services in media relations, development communications, public affairs and the management of corporate communications,” said Desai.
iMark’s work on the DTCM account would be based on a three-pronged strategy informed Vaz. He further said, “Our work would be to create larger brand equity for destination Dubai among consumers and the travel industry, increase the number of visitors and the profile of the visitors as well as to create awareness of Dubai’s investment options.”
“Our mission is to provide clients in the tourism, aviation and hospitality industry with the highest standards of service through our knowledge pool that include media relations and marketing communications counsel. Destinations targeting the ever growing Indian outbound market will find iMark’s in-depth travel trade relation management programmes and marketing counsel a critical component of their marketing strategies for India,” added Vaz.
The company has commenced operations with offices in Delhi and Mumbai and has ambitious plans to become India’s leading travel and destination marketing practice.