The Capital will be playing host to the ICCO Global Summit, which is slated to take place on October 4-6, 2006. This year’s Summit will revolve around the theme, ‘Forget Best Practices, Think Next Practices’.
ICCO is the apex body of over 850 public relations consultancies across the globe and this is the first time in its history that the annual summit is being organised in Asia, reflecting the growing importance of the region in the world economy.
To be organised in association with Public Relations Consultants Association of India (PRCAI) and supported by the India Brand Equity Foundation (IBEF), the summit will be attended by the heads of leading communication firms worldwide, including Harold Burson, Founding Chairman, Burson-Marsteller; Harris Diamond, CEO, Weber Shandwick; Helen Ostrowski, CEO, Porter Novelli; Aedhmar Hynes, CEO, Text 100; and Lou Capozzi, Chairman, Publicis Public Relations and Corporate Communication, among others.
The first day of the summit will centre around various meetings of ICCO, the ICCO Executive Committee meeting, and ICCO board meeting.
The second day will commence with the inaugural session on ‘The New World Economic Order’, which will be kickstarted by Kamal Nath, Minister of Commerce and Industry. It will then be followed by ICCO President, John Saunders’ address. Yann Risz, COO and Founding Partner, The Next Practice, will then throw light on ‘Best Practices to Next Practices’.
‘The Changing Face of India’, ‘The Changing Face of Communication’ are some of the other interesting topics that would be discussed on day two.
The final day of the summit would deliberate on topics like: ‘Our Role (PR’s role) in the New World’, ‘Tomorrow’s Public Relations Firm: Capabilities and Services’. The last day would also delve on the role of the Internet and how it has changed the world.
Speaking on the expectations from the summit, Prema Sagar, President of the organising committee, ICCO Global Summit, said, “With a large number of CEOs from Global Public Relations firms discussing ‘The Changing Face of India’, ‘China and Communication’ and specialists from functions such as Talent (Mercer), Technology (Microsoft), Measurement (Fleishman-Hillard) and Digital Communication (CNET, Ogilvy, Rediff.com) discussing Next Practices, we expect to draw up a strategy map for the global PR industry with the help of our knowledge partner, KP Consulting.”