Pegasus Toy-Kraft, an edutainment toy brand company, has awarded its PR and marketing communications mandate to i9 Communications. As per the mandate, i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India.
Commenting on the win, Subhash Pais, Business Head, i9 Communications stated, “We are truly excited to be associated with Pegasus Toy-Kraft for the opportunity to work in a challenging segment like toys. We are confident in supporting Pegasus Toy-Kraft’s business objectives with our insight-driven strategy and effective communications.”
Dr Shyam Makhija, Director, Pegasus Toy-Kraft added here, “We are extremely delighted to partner with i9 Communications and are looking forward to a strong working relationship with the agency. They have a very successful track record and embrace the ability to understand our business with strong knowledge about the overall industry.”
“The use of PR will help enhance trust in brand Toy-Kraft via third party and influencer endorsement. This is a challenge in marketing toys globally and we believe we have the right partner in i9 Communications to help us with this particular objective,” said Anuj Mehta, Director, Pegasus Toy-Kraft.